Wesley David is a Singer-Songwriter who in 2020 released his debut solo album “Never Late Than Better.” During the release campaign for his album he experimented with different marketing strategies to figure out and learn what works for his music. Before the COVID pandemic, Wesley was touring consistently and made a name in the Piano Bar world where he took that experience from a traditional piano bar out onto the road, which can serve as a tour strategy to build higher-paid anchor dates around original shows for a DIY touring musician. In this conversation, we talk about the different marketing strategies Wesley used, his journey prior to the debut album, figuring out the right social media platforms for you, and much more.
To learn more about Wesley David visit https://wesleydavidmusic.com/.
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Credits:
Host: Chris Goyzueta
Producer: Jason Trosclair
Executive Producer: Making It Academy
Music: Emily Kopp/Midnight Riot