Building a powerful brand in today’s music business includes creative marketing strategies, recurring content, and building communities. Luke Pierce is one of the artist managers and the production manager for WORKS Entertainment, which works with Straight No Chaser, Home Free, Brass Against, Brian Culbertson, Brain Newman, John Mclaughlin, Lucky Chops, Morgan James, and Striking Matches. He’s also one of the hosts for the popular music industry touring podcast Promoter 101.
In this conversation we talk about ways to pivot during COVID-19, building communities, nurturing campaigns, what he looks for in artist management clients, digital marketing, and much more.
To learn more about Luke Pierce visit https://www.worksentertainment.com/ or http://www.promoter101.net/.
Keep in touch:
chris.goyzueta@gmail.com
www.makingitwithchrisg.com
https://www.instagram.com/chrisgoyzueta/
https://twitter.com/chrisgoyzueta
https://www.facebook.com/makingitwithchrisg
Credits:
Host: Chris Goyzueta
Producer: Jason Trosclair
Executive Producer: Making It Academy
Music: Emily Kopp